About Sugoi
Sugoi was started back in 1987. In Japanese, Sugoi means "incredible." Since their inception, Sugoi has pursued comfort, style, and functionality in their apparel.
Sugoi develops their products in Vancouver which gives them the advantage of experiencing varying climates and types of weather. This means that Sugoi cycling and triathlon apparel is designed to work well for many types of athletes professional or amateur no matter where they ride.