First patented in 1999, Steve Toll was tired of the pain and discomfort associated with typical bike saddles. He decided to design a saddle that split the nose so that the sensitive tissue of the groin would be spared the pressure of a typical saddle nose.
Last year at the Ironman World Championships in Kona, Hawai'i, ISM saddles were on an astounding 828 bikes! ISM also sponsors big name athletes like Heather Jackson, Sarah Haskins, and Mirinda Carfrae.
